It looks vendors are not looking beyond there national distributors. They do all the needful to help their keen ND to achieve a good sale. Sometimes the interests of small players are also ignored by these vendors. But to reach effectively to mass consumer they will have to come and rescue the small players who have been selling their products since long time and has build their brand awareness among consumers. Partial policies will not help them in long run. So time to check on their distribution policies…..